Thanksgiving is coming soon. And that means the holidays are rapidly bearing down on us. Before you get overwhelmed, think about this: the best way to eliminate the stress associated with the season is to get an early start. And now is the ideal time. When you want to make the stretch from Thanksgiving to…
When you’re a business owner, meetings can be either the most valuable part of your day – or a complete waste of time that keeps you from more important tasks. Well-run meetings provide an opportunity to collaborate and learn from one another, but when they start to feel overwhelming or pointless, it can negatively impact…
As a business owner, understanding cash flow is critical to the success of your operation. So, what exactly is cash flow? Here’s a brief description of what it is…and what it’s not. What is cash flow? Simply put, cash flow is the amount of money coming into and going out of a business measured and…
Effective copywriting is at the core of any brand and marketing strategy. Clear, crisp copy attracts attention, supports your key message and supports your brand identity. While many people use these terms interchangeably, content and copy are not the same: Content is informational, used to reach customers through blogs, social media, eBooks or email. Copy…
It can happen to any business – the teamwork and enthusiasm that helped your company grow has seemingly slipped away, leaving behind a group of less motivated employees. Slumping morale can be a real productivity killer – particularly for a small business. Searching for morale boosters that work? There is no one “sure fix”, but…
In previous articles we’ve discussed online security, but it’s worth revisiting because it remains a critical issue. If there is one common problem individuals and businesses face, it is an ongoing (and seemingly permanent) cybersecurity threat. Why is it still a challenge? The bad guys are constantly refining and perfecting their scams. According to sources…
As a business owner, you will undoubtedly face daily trials. From attracting and retaining customers to managing cash flow, these issues can be difficult to overcome. By taking the time to understand the ones most common to a majority of small businesses, you can put yourself in a better position to succeed. Consider these helpful…
Certainly, the idea of a bank – or banks – closing is unsettling to most people. But it’s important to keep the bigger picture in perspective. As a testament to the stability of the American financial system, no customers of either the recently shuttered Silicon Valley Bank (SVB) or Signature Bank lost one penny of…
Want to take your business to the next level? Looking for new avenues to generate more revenue and improve your visibility? These simple tips can help, and all it takes is some thought – along with a little effort: 1. Be friendly. In upscale businesses, the customer is always right! If a regular customer…
As we begin a new year, virtually all small business owners can agree on one important point: while it can be difficult to get things started smoothly and successfully, it’s at least as challenging to sustain growth. There’s no one ideal way to generate a consistently booming customer base; because every business is different, it…
