Effective copywriting is at the core of any brand and marketing strategy. Clear, crisp copy attracts attention, supports your key message and supports your brand identity. While many people use these terms interchangeably, content and copy are not the same: Copy should speak in a very direct way to your audience. When properly crafted, copy…
It can happen to any business – the teamwork and enthusiasm that helped your company grow has seemingly slipped away, leaving behind a group of less motivated employees. Slumping morale can be a real productivity killer – particularly for a small business. Searching for morale boosters that work? There is no one “sure fix”, but…
In previous articles we’ve discussed online security, but it’s worth revisiting because it remains a critical issue. If there is one common problem individuals and businesses face, it is an ongoing (and seemingly permanent) cybersecurity threat. Why is it still a challenge? The bad guys are constantly refining and perfecting their scams. According to sources…
As a business owner, you will undoubtedly face daily trials. From attracting and retaining customers to managing cash flow, these issues can be difficult to overcome. By taking the time to understand the ones most common to a majority of small businesses, you can put yourself in a better position to succeed. Consider These Helpful…
Certainly, the idea of a bank – or banks – closing is unsettling to most people. But it’s important to keep the bigger picture in perspective. As a testament to the stability of the American financial system, no customers of either the recently shuttered Silicon Valley Bank (SVB) or Signature Bank lost one penny of…
Want to take your business to the next level? Looking for new avenues to generate more revenue and improve your visibility? These simple tips can help, and all it takes is some thought – along with a little effort: 1. Be Friendly In upscale businesses, the customer is always right! If a regular customer asks…
As we begin a new year, virtually all small business owners can agree on one important point: while it can be difficult to get things started smoothly and successfully, it’s at least as challenging to sustain growth. There’s no one ideal way to generate a consistently booming customer base; because every business is different, it…
When you operate a small business, everyday pressures can be distracting, even to the point of causing you to give less attention to vitally important decisions. And that can be especially troublesome when it comes to recruiting talent. You want the best fit for the position, but with all the other demands on your day,…
Sometimes, personal taxes can be, well, complicated. But, as you likely know, a lot more may be involved in reporting business taxes – including your sales, your employees, new equipment purchases and a variety of other details. It just stands to reason, if you own a small business, tax time can be a challenge. For…
In light of current events, the likelihood of serious cyberattacks on the corporate community are a serious concern – and just because your business is a small one, don’t believe for a moment that cybercriminals aren’t lurking. It’s estimated that over 47% of attacks happen to businesses with fewer than 100 employees1 – and nearly…
