Category: General

Skimming is Scamming: How to Protect Yourself

Most of us use a credit or debit card multiple times a day for business or personal reasons. That makes it vitally important to be aware of what “skimming” is and how you can protect yourself from fraud. Card skimmers gather data from your card’s magnetic strip when you insert or swipe it at point-of-purchase…

Platform Banking: How It Enhances Financial Services

Platform Banking Platform banking refers to banks using fintech services to complement their existing product offerings. In a broad sense, platform banking can be described as the opposite of Banking as a Service (BaaS). In the BaaS model, the primary customer relationship is maintained by the fintech/non-bank, while integrating a variety of products or services…

How – and Why – Testing Your Business Idea Makes Sense

Do you have a big idea? Or, better yet, THE big idea? It just might be the way to kick off your best year ever. Maybe it’s a brand-new product or service that you’re certain your target market needs and wants. Perhaps it’s a line extension that will further enhance your present offerings. Whatever it…

Start Thinking “Holidays” Now

Thanksgiving is coming soon. And that means the holidays are rapidly bearing down on us. Before you get overwhelmed, think about this: the best way to eliminate the stress associated with the season is to get an early start. And now is the ideal time. When you want to make the stretch from Thanksgiving to…

Make Meetings Meaningful

When you’re a business owner, meetings can be either the most valuable part of your day – or a complete waste of time that keeps you from more important tasks. Well-run meetings provide an opportunity to collaborate and learn from one another, but when they start to feel overwhelming or pointless, it can negatively impact…

DIY Copywriting That Works

Effective copywriting is at the core of any brand and marketing strategy. Clear, crisp copy attracts attention, supports your key message and supports your brand identity. While many people use these terms interchangeably, content and copy are not the same: Copy should speak in a very direct way to your audience. When properly crafted, copy…

5 Tips to Boost Employee Morale and Boost Profits

It can happen to any business – the teamwork and enthusiasm that helped your company grow has seemingly slipped away, leaving behind a group of less motivated employees. Slumping morale can be a real productivity killer – particularly for a small business. Searching for morale boosters that work? There is no one “sure fix”, but…

Cybersecurity Tips to Keep You Safer Online

In previous articles we’ve discussed online security, but it’s worth revisiting because it remains a critical issue. If there is one common problem individuals and businesses face, it is an ongoing (and seemingly permanent) cybersecurity threat. Why is it still a challenge? The bad guys are constantly refining and perfecting their scams. According to sources…

Tackle Your Business Ownership Challenges

As a business owner, you will undoubtedly face daily trials. From attracting and retaining customers to managing cash flow, these issues can be difficult to overcome. By taking the time to understand the ones most common to a majority of small businesses, you can put yourself in a better position to succeed. Consider These Helpful…

Peace of Mind. Deposit Safety.

Certainly, the idea of a bank – or banks – closing is unsettling to most people. But it’s important to keep the bigger picture in perspective. As a testament to the stability of the American financial system, no customers of either the recently shuttered Silicon Valley Bank (SVB) or Signature Bank lost one penny of…