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10.21.10

First Internet Bank Introduces Purchase Rewards for Debit Cardholders

First Internet Bank ("First IB") today launched Purchase Rewards, an innovative cash back program for its checking account customers who use a First IB debit card. Through the Purchase Rewards program, customers receive special merchant discount offers. The offers are highly relevant because they are based on the individual's shopping preferences.

Both local and nationwide merchants are participating in the Purchase Rewards program, giving First IB customers a variety of offers from which to choose. There are no fees for cardholders to participate in the program, nor are there limits to how much cash back one may earn. First IB debit cardholders are able to track their rewards easily through First IB's online banking site.

Along with Purchase Rewards, First Internet Bank also launched a robust dashboard within its online banking site to give its customers a comprehensive access to their accounts, transactions, and financial tools, all contained within a single screen.

"Online financial management has evolved," said David B. Becker, President and CEO of First Internet Bank. "We want to be more than just a depository institution for our customers. We want to empower them to manage their finances more easily by offering them tools to budget, plan, and save. Now, with Purchase Rewards, we're going beyond saving; we are actually putting money back in the wallets of our loyal customers."

Customers can learn more about Purchase Rewards at firstib.com.

About First Internet Bank
With over $480 million in assets, First Internet Bank of Indiana (First IB) is the first state-chartered, FDIC-insured institution to operate solely via the Internet and has customers in all 50 states. Deposit services include checking accounts, regular and money market savings accounts with industry-leading interest rates, CDs and IRAs. First IB also offers consumer loans, conforming mortgages, jumbo mortgages, home equity loans and lines of credit, and commercial loans. First IB is a wholly owned subsidiary of First Internet Bancorp (OTC Bulletin Board: FIBP).